Category Archives: HTC


Case Studies
HTC

La sfida della Field force
The challenge

HTC è globalmente riconosciuta per la qualità degli smartphone di alta fascia e, da qualche anno, per le tecnologie Wearable per la Realtà Virtuale. Considerando le specificità di questi prodotti, un training mirato per il personale di vendita e in store è fondamentale.

Our Solution

Per aiutare HP nell’accrescere le proprie vendite abbiamo sviluppato un’attività di taglio tattico che si basa su visite in store presso i punti vendita della Grande Distribuzione, sia organizzata sia specializzata. La lunga collaborazione con questo HP ci ha permesso di allestire una rete con La formazione è da sempre il cuore delle attività che CPM sviluppa per HTC: da 8 anni, infatti, accompagniamo HTC «innovazione dopo innovazione». Un team di Field Specialist, appassionati di tecnologia, visita ogni giorno i punti vendita della Consumer Electronics effettuando attività di training, sulle specifiche del prodotto e sulla product experience.
La partecipazione ad eventi come Road Show o lanci di novità, nel ruolo di specialisti di prodotto e trainer, ha reso questa collaborazione entusiasmante come i loro Smartphone sempre innovativi.

Results

L’elevato numero di visite e di programmi formativi, nonché la forte sinergia con la rete commerciale di HTC, hanno contruibuito all’aumento delle vendite, capitalizzando così l’elevato potenziale dei prodotti.

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Case Studies
HTC

Merchandising, Visual Merchandising
The challenge

Ensuring product visibility at 2,440 Retail Outlets (1,861 GT + 579 MT) across India with a team of 39 Visual Merchandisers and 1 Team Manager.

Our Solution
  • Seasonal / Festive creative visual merchandising with cube boxes in GT + MT outlets as per space availability.
  • Provide a creative visual POSM to attract customer interest and drive sales.
  • Rotate stock to maximise best before end dates.
  • Close relationship with Visual Merchandising and Brand Ambassador.
  • Real time reporting & tracking.

Results

  • Increased brand visibility of HTC products.
  • Created consumer engagement with demo devices.
  • Increased sales of HTC products.
  • Improved relationship with retailler and merchandising team.

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Case Studies
HTC

Consumer Activation, Retail Activation
The challenge

CPM’s Retail Activation team managed the new product launch of the HTC Sensation and HTC Chacha mobile phones in top metros.

The objective of the activity was to promote both phone models amongst youths in metro cities like Delhi & Mumbai. The activity was interactive including a Compare engaging with the crowd outlining the features of the phones . Other activities included a photo opportunity with picture taken using the Sensation to highlight the 10 megapixel quality.

Our Solution

CPM conceptualised and designed the entire activation programme. The touch points were shopping malls where the footfall is high and visited by younger generation.

Results

  • 1084 product demonstrations were given over a period of 4 days
  • 12 phones sold

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Case Studies
HTC

Consumer Activation, Events and Promotions
The challenge

HTC along with CPM decided to run an event and promotional activity at the Indian Super League in 2015 during which various promotional activities were conducted during the course of the tournament.

Our Solution

To fulfil the clients requirements we have taken the following steps:

  • A hot air balloon was stationed near the stadium in order to improve brand awareness.
  • Interactive consumer activations to promote the HTC brand.
  • Live music on HTC branded stage.

Results

  • Increased brand awareness.
  • Substantial number of consumer activations and interactions.

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Case Studies
HTC

Consumer Activation, Active Selling
The challenge

Ensuring brand visibility and product training with 1,400 in-store demonstrators, 40 team leaders and 2 trainers across India.

Our Solution

1. Creating awareness by engaging shoppers, removing the barriers to purchase and increasing sales and brand loyalty.
2. Helping the customers understand HTC products.
3. Ensuring all In-store demonstrators and trainers are up to date
4. Provide real-time sales reporting & tracking.

Results

Increased brand visibility of HTC.
Help to create live experiential demonstrations to engage shoppers.
Help to increase sales of HTC products.
Relationship development with retailler and consumers.

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