The BMW Group Brand Experience Centre was specifically designed to support the sales activities of the trading companies by BMW (Schweiz) AG. The task allocation is therefore clearly defined. On the way to the desired vehicle, the BMW Group Brand Experience Centre in Dielsdorf is the perfect place to learn more about the unique range of the whole equipment for a BMW. The employees of the BMW Group Brand Experience Centre do not sell vehicles, but are merely advisors and are called Product Genius. We support their events with external Product Genius.