News & insights

Irish National Field Sales Awards 2014

CPM has scooped two awards at this year’s Field Marketing and Brand Experience Awards.
A Christmas Sampling campaign on behalf of client Asda won a Gold in the Most Effective Instore Sales Sampling category and we received a Bronze in the Team of the Year (FMCG) category.

The FMBE Awards showcase the very best examples of face-to-face marketing – from merchandising through to live PR stunts – and are judged by a prestigious panel of industry clients.

CPM’s Gold win recognised product sampling on a scale never achieved before within Asda across its own label ranges. The campaign improved customer perceptions of quality, positioned Asda as a ‘One stop Christmas shop’ – and added sparkle for customers throughout the Christmas shopping period.

This campaign was a resounding success. CPM delivered against all of our core objectives, overcoming logistical challenges, achieving high levels of incremental sales, and gaining new insight for future activity.

For P&G, CPM had been tasked with developing a field marketing solution for grocery and high street channels that could maximise ROI.

To achieve this we integrated three sales teams into one field sales solution and used smart technology to drive communication efficiency and business conversations. We also added new tools, people and services to ensure our strategy was fit for the future.

This two-phase campaign succeeded in driving an unprecedented level of ROI, achieving 17% above target.

Six CPM entries were shortlisted in this year’s FMBE Awards. To be shortlisted for these prestigious awards is testament to the high standards of our teams, and earns recognition amongst the award ceremony’s audience and throughout the wider field marketing and sales development industry. To achieve the next level by winning two coveted awards reaffirms CPM’s ranking amongst the highest achievers of our industry.

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