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Category Archives: Mystery Shopping

Case Studies

Bosch

Auditing, Mystery Shopping

The challenge

CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.

Our Solution

Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
Rectify all low level merchandising / display issues in store and escalate all others to Client

Results

Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

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Case Studies

Bosch

Auditing, Mystery Shopping

The challenge

CPM mystery shopped 100 promoters on-field and evaluated their overall performance before the peak holiday shopping season so as to identify and correct any performance gaps.

Our Solution

Developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
Each promoter was visited and scored with specific inputs on their strengths and weaknesses

Results

Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field team
Refreshed knowledge and skills before the high season resulted in a more energized team of sales promoters

Agilent Technologies

FMCG brand

FMCG Client

Airbnb

MarketStar

Coca Cola

Bosch

Olay

Microsoft

GSK Acti Grow

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Your message has been sent successfully!

Please, tell us if we can contact you in the future.

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Category Archives: Mystery Shopping

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