CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.
Our Solution
Shop-in-shop solutions/stands in all Swiss DYI outlets
All shop-in-shop staffed with CPM-/Bosch- Sales Experts
Product and brand activation
Build strong relationship with consumers
Product demonstration outlining product superiority via knowlegde and competence
Results
The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS
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Case Studies
Bosch
Auditing, Mystery Shopping
The challenge
CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.
Our Solution
Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
Rectify all low level merchandising / display issues in store and escalate all others to Client
Results
Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.
Please, tell us if we can contact you in the future.
Case Studies
Bosch
Auditing, Mystery Shopping
The challenge
CPM mystery shopped 100 promoters on-field and evaluated their overall performance before the peak holiday shopping season so as to identify and correct any performance gaps.
Our Solution
Developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
Each promoter was visited and scored with specific inputs on their strengths and weaknesses
Results
Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field team
Refreshed knowledge and skills before the high season resulted in a more energized team of sales promoters
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