CPM Ireland provide a dedicated, full-time field sales team across Ireland for Microsoft
The challenge
CPM provide a full time field sales team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
Please, tell us if we can contact you in the future.
Case Studies
Microsoft
Sales, Retail Sales
The challenge
CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
Please, tell us if we can contact you in the future.
Case Studies
Microsoft
CPM provide a dedicated, full-time field sales team across Ireland for Microsoft
The challenge
CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
Please, tell us if we can contact you in the future.
Case Studies
Microsoft
CPM provide a dedicated, full-time field sales team across Ireland for Microsoft
The challenge
CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.
Our Solution
Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
Priority focus -attach, product sales & delivering messaging on the Modern PC.
Team concentrate on training & relationships in store to drive advocacy.
The team deliver insights from their experience in retail to drive Microsoft strategy.
Results
All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.
Please, tell us if we can contact you in the future.
Case Studies
Microsoft
Merchandising, POS Merchandising
The challenge
CPM on a Campaign basis provide merchandising services for new Office, Surface and Windows POS throughout Harvey Norman, PC World and independent PC retailers across the Island of Ireland.
Our Solution
A flexible merchandising team nationwide.
Deployed within 48 hours.
Due to the tactical nature of the Campaign reporting provided via CPM App Tactical Retail Force rather than Microsoft’s own REP Tool.
Results
Merchandising completed in all stores within agreed timelines ROI not measured on this activity
Please, tell us if we can contact you in the future.
Case Studies
Microsoft
Consumer Activation, Brand Ambassadors
The challenge
Retail Safari were appointed in July 2016 to provide a Field Labour & Evangelism team to the top 54 technology stores in greater BKK focusing on qualifying consumers around Surface and Windows.
Our Solution
Recruit a dedicated team of 54 Brand Ambassadors with an emphasis on “cultural fit” for both Microsoft and the retail partners to deliver an exceptional experience in store.
Create a community of experts and interactive portal through a social media platform ensuring continuous engagement and visibility of achievements.
Collect detailed session reporting and provide sales, product, customer and market insights to Microsoft via the Microsoft global reporting program - RepTool.
Rollout of tablets and training for Brand Ambassadors and Program Management team on effective use, process and compliance of RepTool.
Results
Thailand ranked #1 worldwide in H1 2017 for device sales in Premium stores.
56% of interactions results in a demonstration.
1 in 3 demonstrations results in a sale.
Stakeholder feedback has been positive with the team viewed as a major asset in-store and back to the Microsoft business.
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