Category Archives: Sony

Case Studies

Consumer Activation, Retail Activations
The challenge

Sony wanted to boost sales of their premium electronics models (camera and TV). Competition is strong in the main electronics stores with limited product knowledge with in-store retailers sales assistant. Sony wanted to ensure that highly trained sales teams were available on the shop-floor to help sell Sony products especially on high-end models.

Our Solution

We created a Brand and Retails Activation team of 90 sales promoters and 2 Field Coaches.

Responsibilities :

  • Promote and sell in the benefits of Sony’s higher end products in-store
  • Sales support
  • Support retailer events
  • Train retail teams

Alongside frequent product training by Sony we offered our promoters an extensive training programme to ensure the best sales results and a strong and committed pool of talent for Sony.


Improved client relationship with a true partnership approach. Highly trained sales team who provide extensive product knowledge to both consumers and in-store sales team resulting in increased sales.

Case studies

Connect with us

Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies

Merchandising, POS Merchandising
The challenge

A team of 12 merchandisers covered the top 50 stores across 7 cities in India to deploy OMG merchandise. Repeated regular visits were made for 2 consecutive months to check to carry out compliance audits maintain the POSM. In-store promoters were deployed in the TOP stores at weekends to provide information about the campaign and the promote the category.

Our Solution

The following collaterals were produced and deployed:

  • Posters
  • Scrolls
  • Standees FSDU
  • Danglers
  • Headers


  • Increased brand visibility on the re-launch of the category.
  • 92% score on brand visibility in the first 3 days.
  • 94% score on additional spots.
  • Increased product availability and visibility of the titles and catalogues in the category and stores.

Case studies

Connect with us

Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs


Facciamo uso di cookie per offrire un’esperienza online ottimale. Cliccando su “Accetto”, accetti l’utilizzo dei cookie in conformità alla nostra politica.

Privacy Settings saved!
Impostazioni sulla privacy

Quando visiti qualsiasi sito Web, lo stesso può memorizzare o recuperare informazioni sul tuo browser, per lo più sotto forma di cookie. Controlla i tuoi Servizi Cookie personali qui.

Questi cookie sono essenziali per consentire all'utente di spostarsi all’interno del sito Web e di utilizzarne le funzionalità. Senza questi cookie non possono essere forniti i servizi di base.

Cookie generati da applicazioni basate sul linguaggio PHP. Si tratta di identificatori di uso generale, utilizzati per gestire le variabili delle sessioni utente. Normalmente si tratta di numeri generati casualmente e il loro utilizzo può variare a seconda del sito, ma un buon esempio è la conservazione dello stato di login per un determinato utente tra le varie pagine.

Utilizzato su siti realizzati con Wordpress. Verifica se nel browser sono abilitati o meno i cookie
  • wordpress_test_cookie

Per poter utilizzare questo sito web utilizziamo i seguenti cookie, necessari dal punto di vista tecnico
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services