Category Archives: Case Studies


Case Studies

Microsoft Field Sales Team

CPM Ireland provide a dedicated, full-time field sales team across Ireland for Microsoft

The challenge

CPM provide a full time field sales team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.

Our Solution
  • Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
  • The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
  • Priority focus -attach, product sales & delivering messaging on the Modern PC.
  • Team concentrate on training & relationships in store to drive advocacy.
  • The team deliver insights from their experience in retail to drive Microsoft strategy.

Results

All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies

Eir

CPM Ireland manage eir SMB Inside Sales Team

The challenge
  • Customer acquisition for eir business providing fixed line, mobile, Broadband and Wi-Fi to SMB customers.
  • CPM’s inside sales team support new customer acquisition through the provision of Sales Management, Digital Executives and Lead Generation Executives.
  • CPM also provides account management services for a portion of high value SMB customers.

Our Solution
  • CPM provide an outsourced telephone account management team of 10 full time permanent sales professionals dedicated to Inside Sales for eir.
  • CPM manage all recruitment, HR, staff management and performance of these staff on behalf of our client in the eir SMB business channel.

Results

  • Digital Executives increased Sales volumes by 200% compared to previous outsourced partner.
  • Lead Generators cost 57% of a Field sales resource and have improved the channels sales performance by 12% by having quality appointments set for the field teams.
  • Each Telephone Account Managers proactively manages a base of 400 SMB accounts along with dealing with inbound care queries and upsells to both groups of customers.

Contact us today for more information

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies

Eir

CPM Ireland delivers Direct Sales for eir in the Consumer Market

The challenge

eir and CPM’s consumer sales relationship has existed for over 16 years. CPM currently recruit, train, and manage over 80 full time field sales representatives nationwide in a tough sales and regulatory environment. We also provide excellent operational support in terms of HR, order processing, complaint handling, data management and customer Insight. CPM regularly utilise venue and event marketing to increase eir sales opportunities on a campaign basis.

Our Solution

The CPM/eir consumer sales team provides a flexible and dynamic channel to market consisting of 1 Client Service Manager, 1 National Sales Manager, 6 Regional Sales Managers and 80 Field Sales Representatives. Activity covers all 26 counties and a lead base of over half a million potential customers in every city, town and village in Ireland.

eir Consumer Markets & CPM Management teams work in partnership to develop strategies and action plans that deliver business objectives.

Results

  • 2,080 calls (per day)
  • 900 customer contacts
  • 100 sales closed and processed on site
  • Average 2.4 products sold per customer
  • Detailed tactical information collected from every sale
  • Daily product and customer insight provided to client from 6 regional hubs

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies

MarketStar

CPM Barcelona manage Telephone Account Management for one of the market leading IT companies
The challenge

We are the Scale Software Alliances Team part of the Software and Services Group at one of the biggest IT companies worldwide.
Our role is to provide software and solution development companies with the resources necessary to help them in the development endeavours resulting in revenue generation for both parties.Telephone Account Managers have to be technically, sales and marketing savvy – able to switch from advising on optimum development code to negotiating partner benefits for their accounts.

Our Solution
  • CPM provides a team of 20 multi-lingual Enabling Managers providing telephone, email and face-to-face Account Management & Inside Sales service to software development companies.
  • We do this by
    • Providing the accounts with the technical disclosures and engineering resources to define, build, test and deploy their software solutions for the Architecture and Hardware Platforms.
    • Guiding the accounts through the testing of their software and solutions at various stages of development.
    • Ensuring access to sourced marketing benefits, such as promotions, white papers, webinars, events participation.

Results

We are part of a global team for spanning 5 GEO areas. Since the team is based in Barcelona we constantly delivered at or above expectations on goals, demonstrating a quick adaptability to a challenging business environment. In FY 2016 the EMEA team exited the year with a performance at over 300% of the cumulated goals.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies

FMCG Brand EMEA

CPM Barcelona managing the multilingual consumer careline for FMCG Brand in our International Contact Centre
The challenge

CPM Barcelona manage the consumer careline for UK, ROI, Spain and Portugal for FMCG Brand EMEA brand portfolio in our International Contact Centre. Launched 3rd of February 2014 with 2 dedicated FTEs the team is now 3.5 FTEs plus a multilingual overflow to support peak in contacts. Our customer service focused team undertook induction training at client offices to ensure the team were fully immersed in the client brand and values.

Our Solution
  • CPM Barcelona provides our FMCG client with 3.5 English, Spanish and Portuguese speaker agents.
  • The team handle all matters of consumer support from general enquiries and complaints right through to hot topics including foreign bodies, or the amount of sugar in the products.
  • Bespoke, multichannel communication response via phone, email, white mail ensuring our client’s consumers receive a first class service and an exceptional customer experience.

Results

During last year more than 20.000 contacts were managed across the 4 countries
98% of calls handled within 30 seconds (80/30 target)
Exceptional Customer Experience delivered to each customer to drive customer satisfaction.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies

Federal Mogul Sales Force

CPM Germany increasing brand awareness and raising demand within the independent automotive workshop sector

Federal-Mogul is a global automotive supplier with two  independent business parts. Federal-Mogul Motorparts delivers a huge product portfolio with more than 20 worldwide known brands to the global automotive aftermarket. Furthermore the company supplies the producers concerning the OEM division with products like brake linings, chassis parts and wipers.

- Collecting and checking data of independent automotive workshops (target group)

- Generation of Insights based on the needs of the target group

- Sensitization of independent automotive workshops for existing OEM-Status

- Presentation of FM4ME-program within the target group

- Registration of workshops to FM-CAMPUS

- Recruiting experienced sales reps with automotive experience

- First contact to workshops is initiated through our International Contact Centre in Barcelona

- Client visits and interviews about current market situation based on questionnaire with approximately 50 questions on parts usage, current wholesaler etc.

- Participating in wholesale fairs with Federal Mogul sales team

- Registering Leads & Cases and immediate delivery to Federal Mogul

- Weekly supervision through team leader incl. progress reviews and handling of individual cases

- Digital daily reporting via Retail Motus

50% initial visit success rate in regard to 100% questionnaire completion!

- Total numbers of independent automotive workshops: approximately 5.700

- Total number of planned visits: 3.780

- Total number of field staff: 3

- National team leader

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies
SodaStream

Un progetto smart per un prodotto innovativo
The challenge

Il mercato dei gasatori di acqua da tavolo ha un elevato potenziale di crescita, ma richiede grande attenzione ai feedback della Grande Distribuzione. La curiosità e l’attenzione che hanno contraddistinto questo prodotto fin dal sul ingresso sul mercato, vanno supportate con un progetto dedicato.

Our Solution

Per sostenere la crescita di SodaSteam sul mercato abbiamo sviluppato attività mirate volte a garantire la presenza del prodotto In Store e la sua valorizzazione tramite la massima visibilità. A queste sono state affiancate specifiche attività di formazione di prodotto rivolte ai venditori.
Il contenimento dell’Out of Stock (OOS) è reso possibile tramite un’attività di raccolta dati all’interno del negozio, resa efficace dall’interazione della nostra field force con la rete commerciale. Per accrescere la visibilità di prodotti, abbiamo costruito relazione proficue e durature tra i nostri Field Specialist e gli Addetti Vendita.

Results

Tra gli indicatori positivi del progetto troviamo l’alto numero di formazioni effettuate, la quantità di allestimenti dedicati e la riduzione del livello di OOS.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies
Samsung

Brand Ambassador & Trainer Expert
The challenge

Samsung ha scelto CPM nel 2012 come partner per dare vita ad un progetto in outsourcing finalizzato a valorizzare il brand e ad influenzare le vendite con mirate azioni di training per gli addetti alla vendita per tutte le Business Unit: Mobile, Home Appliances, Audio Video, Aircon

Our Solution

CPM ha selezionato e formato il miglior team di Brand Ambassador e Trainer per presidiare un panel di 2000 POS con specifiche logiche di Retail e mirate azioni di training agli addetti vendita.
CPM ha supportato Samsung con un team di Client Service altamente specializzato e dedicato per il coordinamento della Field Force operando direttamente dal Samsung Headquarters

Results

Incredibile sinergia, approfondita conoscenza della way of work coreana, velocità di esecuzione, intuizione ad anticipare le esigenze del cliente, tool dedicati e reporting innovativo per monitorare ogni istante dell’attività di Field.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies
P&G

Focus sulle vendite mass market
The challenge

Procter&Gamble ha scelto CPM come partner per presidiare i supermercati italiani con un focus specifico sulla product availability. Infatti qualsiasi attività di retail marketing, anche se correttamente pianificata e comunicata al consumatore, diventa efficace solo se il prodotto è disponibile e ben visibile sulle strutture espositive del punto vendita.
Procter&Gamble vuole costantemente migliorare la distribuzione sui punti vendita top del canale supermercati con un progressivo incremento delle qualità espositiva secondo le guidelines fornite dal brand.

Our Solution

Una Field Force completamente dedicata in grado di instaurare un dialogo continuo con gli Store Manager ed implementare action condivise e di reciproco vantaggio che si traducono in una migliore esperienza in-store per lo shopper e quindi vendite incrementali. Tutte le informazioni qualitative e quantitative monitorate sui punti vendita sono messe a disposizione di Procter&Gamble tramite un avanzato sistema di business intelligence caratterizzato da una modalità di navigazione semplice e intuitiva.

Results

Abbiamo osservato un miglioramento progressivo della qualità dell’assortimento trattato dai punti vendita presidiati e raggiunto livelli di distribuzione ponderata in linea con le aspettative del Cliente.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies
P&G

Riduzione Out of Stock e Store Improvement
The challenge

La riduzione dell’out of stock (OOS) e la Visibilità In store sono fondamentali per favorire il Sell Out, specie in un canale come quello della Grande Distribuzione Specializzata. Non bisogna però sottovalutare l’importanza del Training di prodotto, che rappresenta la chiave per valorizzare la tecnologia e l’innovazione che da sempre contraddistinguono i prodotti di Braun (Rasatura, Epilazione) e Oral B (Igiene Orale).

Our Solution

Dal 2012 operiamo sul Filed con un team di risorse dedicate, che supporta la sales force di Braun e Oral B nelle sfide quotidiane sul punto vendita. La nostra rete di specialist ha il compito di monitorare e verificare la visibilità delle strutture espositive, nonché di redigere approfonditi reporting, contribuendo alla riduzione dell’OOS. Infine, la formazione mirata per il personale di vendita, oltre a fornire informazioni sui prodotto, offre insight su come migliorare la relazione con gli acquirenti.

Results

Grazie alle oltre 12.000 visite annue effettuate, siamo riusciti a ridurre di diversi punti percentuali la media dell’OOS, ad incrementare il numero di strutture di Visibilità e a organizzare training d’aula multi-store.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs



WATCH OUR SHOWREEL
CPM JOBS
Top

Facciamo uso di cookie per offrire un’esperienza online ottimale. Cliccando su “Accetto”, accetti l’utilizzo dei cookie in conformità alla nostra politica.

Privacy Settings saved!
Impostazioni sulla privacy

Quando visiti qualsiasi sito Web, lo stesso può memorizzare o recuperare informazioni sul tuo browser, per lo più sotto forma di cookie. Controlla i tuoi Servizi Cookie personali qui.

Questi cookie sono essenziali per consentire all'utente di spostarsi all’interno del sito Web e di utilizzarne le funzionalità. Senza questi cookie non possono essere forniti i servizi di base.

Cookie generati da applicazioni basate sul linguaggio PHP. Si tratta di identificatori di uso generale, utilizzati per gestire le variabili delle sessioni utente. Normalmente si tratta di numeri generati casualmente e il loro utilizzo può variare a seconda del sito, ma un buon esempio è la conservazione dello stato di login per un determinato utente tra le varie pagine.
  • PHPSESSID

Utilizzato su siti realizzati con Wordpress. Verifica se nel browser sono abilitati o meno i cookie
  • wordpress_test_cookie

Per poter utilizzare questo sito web utilizziamo i seguenti cookie, necessari dal punto di vista tecnico
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services