Category Archives: Consumer Electronics

Case Studies
Bosch

Sales, Field Sales, Sales promotion, Consumer Activation, Sales Demonstration, Brand Activation
The challenge

CPM Switzerland manages a fixed team of 80 field sales staff for 3’250 days p.a. of in-store sales demonstrations and sales consulting in DYI outlets all over the country.
CPM recruits and hires the field sales team, which is part-time and fixed employment per POS (40+). The sales results are reported weekly. Further to this, CPM also manages a tactical sales demonstration promotion for power tools and garden tools (seasonal) in additional POS with a flexible but trained team.

Our Solution
  • Shop-in-shop solutions/stands in all Swiss DYI outlets
  • All shop-in-shop staffed with CPM-/Bosch- Sales Experts
  • Product and brand activation
  • Build strong relationship with consumers
  • Product demonstration outlining product superiority via knowlegde and competence

Results

The project has grown from a single POS pilot in Switzerland to an international concept. In Switzerland the number of POS’ is still expanding:
end of 2013: 40+ POS
end of 2014: 45 POS
end of 2015: 49 POS
end of 2016: 53 POS

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Case Studies
Samsung

Sales, Field Sales
The challenge

Samsung contacted CPM Nederland at the end of 2016 in order to see how we could increase sales as they were working with another outsourced sales agency. With a dedicated team solution Samsung asked CPM to recruit and retain a team of dedicated Ambassadors of the brand covering all the Consumer Electronics and Telecom stores in the Netherlands. Start date 1. March 2017.

Our Solution

CPM is responsible for a Telecom and Consumer Electronics team consisting of 30 ambassadors, 2 field sales managers, 2 field sales coaches, 2 trainers, 3 SIS promoters and 3 account managers . When and where applicable we up or downscale resource.

The responsibilities of CPM:

  • Recruit, retain the best and most talented people in the market
  • Provide full Field Account Management and support
  • Deliver shop-in-shop employees
  • Learning & Development
  • Reporting results with recommendations

Results

A highly motivated and results driven field sales team due to increased focus on Field Coaching and Learning & Development (training programme). Successful implementation of new product launches. NPS score and Client Survey results not available yet.

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Case Studies

Microsoft

CPM provide a dedicated, full-time field sales team across Ireland for Microsoft

The challenge

CPM provide a full time field team across the Island of Ireland for Office, Surface & Windows in Harvey Norman, PC World, Independent Retailers and xBox in Smyths & Gamestop.
CPM also provide a Digital resource, a SME Business Development resource and a Breadth account Manager for Microsoft.

Our Solution
  • Team in place for 10 years, extensively trained and deployed across top Irish retailers representing Microsoft
  • The team are tasked with delivering across the key pillars of retail execution in all Microsoft product categories.
  • Priority focus -attach, product sales & delivering messaging on the Modern PC.
  • Team concentrate on training & relationships in store to drive advocacy.
  • The team deliver insights from their experience in retail to drive Microsoft strategy.

Results

All KPI’s achieved in FY16.
2,300 calls completed, 2,369 RP Training Impressions, 137% achieved on Expertzone.

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Case Studies
Bosch

Auditing, Mystery Shopping
The challenge

CPM was tasked to visit 25 stores displaying Bosch products in the food prep, floor care and garment care categories over a period of 3 months to capture data that would assist in measuring ROI on POS development and installation.

Our Solution
  • Store activities during each visit: Point of sale display audit and issue rectification / escalation to Client for display units and merchandising
  • Rectify all low level merchandising / display issues in store and escalate all others to Client

Results

  • Built relationships with store managers and promoters to ensure brand visibility and increase sales volume.
  • Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for POSM excellence in the region and continuously improve consistency across all retail outlets.

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Case Studies
Bosch

Auditing, Mystery Shopping
The challenge

CPM mystery shopped 100 promoters on-field and evaluated their overall performance before the peak holiday shopping season so as to identify and correct any performance gaps.

Our Solution
  • Developed a comprehensive mystery shopping questionnaire that focused on key areas: personality and attitude, product knowledge, selling skills and merchandising capabilities
  • Each promoter was visited and scored with specific inputs on their strengths and weaknesses

Results

  • Using a standardized scoring system that is aligned with Singapore, Bosch is able to create a benchmark for best promoter and identify training requirements for the field team
  • Refreshed knowledge and skills before the high season resulted in a more energized team of sales promoters

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