
In 2010 Procter and Gamble decided to outsource their sales force and focus on their core strengths, making innovate products and bring them to markets. As CPM where already delivering their supermarket sales force P&G / Max Factor decided to contact CPM in order to maintain their sales and merchandising in drug stores. CPM took over liability of their people and continued with the field team and agreed strategy.
After we took on board the field team we started optimising the store planning, changed some regions using the latest optimisation technology available in our group and brought our experience and expertise in from clients sharing and re-applying our success into the newly designed field sales team.
We directly saw the positive effect on sales climbing up to I X 108 managing the make-up units and selling custom-made year plans to the retailers. In 2015 P&G sold Max Factor to COTY. Although the strategy of COTY made some changes we are still successfully working with Max Factor with a passionate team of Sales Development Representatives that still have a great and trustful relation with the retailers.
Results
Year on year growth for the Max Factor brand in-store, being one of the best represented make-up brands in drug stores in The Netherlands with a strategy change that worked and still gets tuned quarterly to maintain the success and keep the pace.
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Results
Increased brand visibility of HTC.
Help to create live experiential demonstrations to engage shoppers.
Help to increase sales of HTC products.
Relationship development with retailler and consumers.
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After launching its first shop-in-shop in Harrods in London, Hardware Club decided to open for business in Paris.
Connected devices were probably the most coveted gifts last Christmas. For the young firm Hardware Club, this opportunity was also a challenge: how to attract attention and get a foothold in the French market by representing 25 young start-ups and their products? To take up this double challenge of brand awareness and sales, and to open the brand’s first shop-in-shop in France, Hardware Club saw CPM France as the ideal partner.
Hardware Club joined up with a sales expert able to provide a skilled and efficient sales team, one that could meet the brand’s goals within the deadline. The Hardware Club shop-in-shop opened in the Fnac Ternes , the most important of Paris ,for 6 weeks, during the festive season, and had four sales assistants supervised by 1 manager, with the stand open 7 days a week. The stand stocked 25 products from various start-ups belonging to the club.
Results
The CPM sales staff, through detailed product demonstrations and finely tuned sales pitches, encouraged clients to adopt the products, and made up to 50 sales per day.
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Results
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The team of highly trained Beauty Consultants have clear in-store tasks to maximise their effectiveness and ROI in every store:
Results
Beauty Consultant stores out performing all non-assist stores x 2 times.
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