CPM assist in identifying and selecting the venue, then make an appointment with the owner. Once we verify that the venue meets the criteria of Meetic we will present the concept to the owner and negotiate the best offer in a face to face meeting. We will validate all the contractual terms and conditions and proceed to book the venue for the event.
CPM will collect all data elements needed to validate the activation.
Welcome drink offered to all first time attendees as an icebreaking mechanism.
Our Solution
To fulfil the clients requirements we have taken the following steps:
2 Events per month in Bern and Zurich.
2 Field Sales Mangers for each city.
Venue selection, negotiations and activation – relationship with 3 bars per each city.
Please, tell us if we can contact you in the future.
Case Studies
VISA
Consumer Activations, Event and Promotions
The challenge
Demonetization come up with an opportunity to push digital transactions across India. Therefore, Visa along with CPM planned to deploy the decals across major cities in India for consumer activation activity.
Our Solution
TRO manages Visa’s Operation Code blue Program . Wherein we have deployed the branding elements (Soft POSM) across 8 different cities.
POSM included:
Stickers, Danglers, Acrylic Stands
Major Cities – Delhi, Mumbai, Bangalore, Kolkata, Goa
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Case Studies
BMW Zurich Film Festival
Consumer Activation, Events and Promotions
The challenge
BMW (Schweiz) AG is a new main partner at the “ZFF” - Zurich Film Festival. CPM was delighted to be a part of this new partnership and provided events personnel to support this prestigious event. In this context, we offered a shuttle or test ride with the BMW i3 on the two ZFF weekends, not only for the stars but for all festival guests.
Our Solution
The event was over 6 days with 2 pick-up spots
We supplied 3 Hostesses/Hosts and 9 Drivers, the welcome desk and check-in
Results
Strengthened and Increased the brand awareness and image of the BMW i3
Please, tell us if we can contact you in the future.
Case Studies
BMW Swiss Moto
Consumer Activation, Events and Promotions
The challenge
CPM Switzerland AG has the pleasure to support BMW Motorrad since 2014. We recruited 9 Hostesses to support the Swiss Moto event.
The tasks of the hostess was to welcome the visitors on the BMW booth, lead- generation for test drives, newsletters and information material. Generating sales was the task of the retailer and salesmen.
Our Solution
9 Hostesses to support the 4 day event
Project setup consulting
Recruiting of hostesses
Briefing and training
Trouble shooting
Visits to check POS compliance
Results
Strengthened and Increased the brand awareness of BMW Motorrad.
Increased lead-generation by 13% in comparison to the previous year.
Please, tell us if we can contact you in the future.
Case Studies
HTC
Consumer Activation, Events and Promotions
The challenge
HTC along with CPM decided to run an event and promotional activity at the Indian Super League in 2015 during which various promotional activities were conducted during the course of the tournament.
Our Solution
To fulfil the clients requirements we have taken the following steps:
A hot air balloon was stationed near the stadium in order to improve brand awareness.
Interactive consumer activations to promote the HTC brand.
Live music on HTC branded stage.
Results
Increased brand awareness.
Substantial number of consumer activations and interactions.
Please, tell us if we can contact you in the future.
Case Studies
BMW Events 2016 & 2017
Consumer Activation, Events and Promotions, Sales, Telesales
The challenge
CPM manages the audience acquisition ,the on ground registration and feedback management for the BMW Experience Tour, BMW Golf Cup International, M-Performance Training, Auto Expo, Bridal Fashion Weeks, India Art Fair and Product Launches. These are 18 city tours with each city spanning for 3 to 4 days. The success of the events is when the right segment of BMW buyers attend the Event and experience BMW cars. Some Events are to showcase product capabilities and features and some are for loyalty and brand building.
Our Solution
CPM supports the activity through their telesales team in the call centre in New Delhi to acquire prospective customer .
The invite process is managed by CPM including physical and e Invites.
Registration Desk, Data management, customer profiling on the ground during the event is also managed by CPM.
Results
19 Events , 6850 Attendees & 2022 Enquires in 2017 as on 31st March.
63 Events, 17117 Attendees & 5391 Enquires in 2016
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