Category Archives: Sales Academy

Case Studies
Mars

Merchandising, POS Merchandising, Sales, Sales Academy
The challenge

The CPM/MARS POS Merchandising Team consists 11 highly experienced POS Merchandisers who follow up the selling-in activities of the Mars retail account managers. We install eye-catching displays to create second placements in retail to drive maximum impulse. All merchandisers are joining the CPM Sales Academy to develop their skills during the year. The team is supported by a full-time CPM account executive based in Mars Veghel Office together with a full-time and dedicated MARS team field coach.

Our Solution

CPM developed a team of 11 POS Merchandisers supported by a client service team.

Responsibilities CPM :

  • Follow up secondary placement agreements made by Mars Retail Account Managers.
  • Merchandise activities:
    • Installing displays.
    • Stock management.
    • Using real-time reporting system and capture all installed displays with photos.
  • Frequently train the MARS merchandiser via the CPM Sales Academy to keep improving performances.

Results

Triple A
A dedicated team and full service model for A-B and C segmented stores in 3 channels.
A custom-made and real-time reporting tool for maximum control and insights.
A positive client survey confirms the quality of our work for MARS, as one of our longest partnerships in the Netherlands.

Share thisShare on FacebookTweet about this on TwitterShare on LinkedIn

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Case Studies
Lenovo

Sales, Sales Acadamy
The challenge

We partnered with Lenovo India to deliver engaging, memorable training to increase product knowledge and sales of Lenovo computing products. We engaged with the PAN India internal sales, retail, channel & distribution teams with the help of 13 members from the Sales Academy Training Team - Master Trainer, Route Trainers and the coordinator.
We measured our success through knowledge gain, level of engagement and sales figures.

Our Solution
  • We analysed the current situation and identified a strong requirement of need based selling.
  • Created contents customised as per customer profiling.
  • Training consisted of both product training and selling skills.
  • Post training score & training feedback helped to fill the gap and make necessary changes either in the content or in the delivery style.

Results

Received feedback from Lenovo Senior Management & Sales Team that the quality of the promoter pitch has improved.

Case studies

Connect with us


Can we contact you in the future? Enquiry today only New products and services Marketing Newsletter News and updates Jobs

Sitemap    |   Cookie Policy    |   GDPR Privacy Policy

© CPM 2020         Web Design by Origin



WATCH OUR SHOWREEL
CPM JOBS
Top

We use cookies to give you the best online experience. By agreeing you accept the use of cookies in accordance with our cookie policy.

I accept I decline
Privacy Settings Cookie Policy
Privacy Settings saved!
Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

Necessary Functional Performance/Analytics Social Privacy Policy Cookie Policy
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies basic services cannot be provided.
PHPSESSID
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.
  • PHPSESSID
wordpress_test_cookie
Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
  • wordpress_test_cookie
Technical Cookies
In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec
Decline all Services
Accept all Services