CPM Switzerland AG run a 450+ days in-store Sales Promotion to drive sales on behalf of Nestlé Suisse
The challenge
CPM Switzerland AG run a 450+ days in-store Sales Promotion on behalf of Nestlé Suisse S.A. in Switzerland since 2015.
Our Solution
CPM Switzerland recruited a dedicated sales promotion team who had experience in selling. The sales promotor team is highly trained and motivated through sales training programme and regular coaching by CPM project management team. Monthly reporting via online tools and management summaries every quarter.
A CPM Field Sales Coach visits the sales promotion team to measure the performance with an external reporting tool.
Merchandising / logistics managed by CPM in cooperation with an external logistics specialist.
Results
Strong augmentation of the sales figures for Tea machines and Tea capsules.
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Case Studies
Nestlé BabyNes
CPM Switzerland field sales demonstration team providing in-store advice on revolutionary nutrition system to drive sales
The challenge
Provide Nestlé with a well-informed and profesionnal Sales Demonstration team who are able to explain the revolutionary nutrition baby system. This product requires a set of specific capabilities. Sales demonstators need to undersand the economic aspect of this promotion but also need to have the knowledge to advise customers. We guarantee both by casting only the best sales demonstrators, provide robust training, and accompanying them along their work in baby stores and baby fairs to ensure targets are being met.
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