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Sampling
Il 93% degli acquirenti afferma che la possibilità di provare i prodotti è stata spesso decisiva per acquisti non pianificati.

Il sampling è il modo perfetto per bloccare gli automatismi nei comportamenti di consumo. Oltre 80 anni fa CPM ha rivoluzionato il sampling in store, e da allora nessuno altro ha gestito più prove prodotti in tutto il mondo. All’interno dei punti vendita, abbiamo proposto alcune ricette realizzate con i prodotti dei nostri clienti, con risultati da leccarsi i baffi.

 

*1883 INDAGINE FRA GLI ACQUIRENTI ASDA GEN-MAR 2017 svolta tramite sondaggi sulle propensioni dei clienti.

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